MLM Victims Supportマルチ被害をなくす会About us
When people think of MLM (multi-level marketing, or network marketing) harm, they usually picture the financial losses of the recruited members themselves. Our founder, Ryo Asahi, believes the greatest victims are often the families of those members — the children, spouses, parents, and siblings who live with the consequences for years or decades.
Ryo Asahi is himself a "second-generation MLM child" (マルチ2世): his mother has been an active member of a major MLM company for around 40 years. Her involvement contributed to his parents' divorce, his sister's estrangement, and roughly 10 million yen in loans requested from her children that were never repaid. Out of this experience, he founded the association in March 2022.
What we do
- Listen to family members through anonymous LINE open-chat communities and peer support meetings
- Collect and publish victims' stories (30+ in-depth interviews to date)
- Bring these cases to lawmakers, consumer agencies, journalists, and researchers to push for stronger regulation of multi-level marketing in Japan
We work with a legal adviser (attorney) and cooperate with partner organizations such as the general incorporated association ReBORNs.